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|BIS 375 - Electronic Commerce|
Prerequisite: BIS 361 This course provides a basic overview course of electronic commerce uses of the worldwide web with primary attention given to business uses of the Internet - both business-to- consumer (B2C) and business-to-business (B2B). The course focuses on three stages of business Internet presence and customer contact: corporate presence, interactions and transactions highlighting common and unique aspects of both B2C and B2B contexts. Special emphasis is given to competitive market strategy implications of e-commerce integrating customer/client data and electronic business processes, which facilitate purchasing, selecting suppliers, ordering goods and services, customer relationship management, payment processing, and supply-chain partnering.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture
Business Administration Department
May not be enrolled in one of the following Levels:
Prerequisite BIS 375
Course or Test: BIS 361
May not be taken concurrently.
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