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BIS 375 - Electronic Commerce |
Electronic Commerce Prerequisite: BIS 361 This course provides a basic overview course of electronic commerce uses of the worldwide web with primary attention given to business uses of the Internet - both business-to- consumer (B2C) and business-to-business (B2B). The course focuses on three stages of business Internet presence and customer contact: corporate presence, interactions and transactions highlighting common and unique aspects of both B2C and B2B contexts. Special emphasis is given to competitive market strategy implications of e-commerce integrating customer/client data and electronic business processes, which facilitate purchasing, selecting suppliers, ordering goods and services, customer relationship management, payment processing, and supply-chain partnering. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Accounting & Business Info Sys Department Restrictions: May not be enrolled in one of the following Levels: Non Credit Prerequisites: Prerequisite BIS 375 General Requirements: Course or Test: BIS 361 May not be taken concurrently. |
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