Detailed Course Information

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BUS 225 - Principles Of Marketing
Principles Of Marketing Prerequisite:None An introduction to the field of marketing. This course is designed to expose students to the elements of the marketing mix and processes involved in market planning and control. Concepts associated with buyer behavior, marketing information systems and product planning are discussed. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online Business Administration Department Course Attributes: Business Marketing, CSUS Common Course Restrictions: May not be enrolled in one of the following Levels: Non Credit

BUS 225 - Principles Of Marketing

Principles Of Marketing
Prerequisite:None

An introduction to the field of marketing. This course is designed to expose students to the elements of the marketing mix and processes involved in market planning and control. Concepts associated with buyer behavior, marketing information systems and product planning are discussed.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online

Business Administration Department

Course Attributes:
Business Marketing, CSUS Common Course

Restrictions:
May not be enrolled in one of the following Levels:
Non Credit

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Detailed Course Information		Current Apr 16, 2024