Detailed Course Information

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BUS 321 - Advertising
Advertising Prerequisite: BUS 225 An overview of advertising and marketing communication activities of contemporary businesses. The role of advertising in market planning by the firm as well as its role in the economy will be discussed. Topics on marketing communication will include sales promotion and publicity. Emphasis will be placed on communications management, media planning and selection. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Administration Department Course Attributes: Business Marketing Restrictions: May not be enrolled in one of the following Levels: Non Credit Prerequisites: Prerequisite BUS 321 General Requirements: ( Course or Test: BUS 225 May not be taken concurrently. )

BUS 321 - Advertising

Advertising
Prerequisite: BUS 225

An overview of advertising and marketing communication activities of contemporary businesses. The role of advertising in market planning by the firm as well as its role in the economy will be discussed. Topics on marketing communication will include sales promotion and publicity. Emphasis will be placed on communications management, media planning and selection.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Department

Course Attributes:
Business Marketing

Restrictions:
May not be enrolled in one of the following Levels:
Non Credit

Prerequisites:
Prerequisite BUS 321

General Requirements:
( Course or Test: BUS 225
May not be taken concurrently. )

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Detailed Course Information		Current Aug 18, 2019