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|BUS 324 - Mkting Mgmt Hospitality Indust|
Marketing Management For The Hospitality Industry
Prerequisite: BUS 225
This course will help students appreciate, develop, and manage marketing in the hospitality industry. Taking an integrative approach hospitality marketing is discussed from a global prospective acknowledging the rapid changes in the industry. Students will learn application of marketing principles, theories and concepts in developing marketing strategies for hospitality, recreation and tourism organizations. The course will discuss how marketing managers can position their products or destinations to capture custormers.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture
Business Administration Department
May not be enrolled in one of the following Levels:
Prerequisite BUS 324
Course or Test: BUS 225
Minimum Grade of D
May not be taken concurrently.
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