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Current
Aug 23, 2019
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BUS 324 - Mkting Mgmt Hospitality Indust
Marketing Management For The Hospitality Industry
Prerequisite: BUS 225

This course will help students appreciate, develop, and manage marketing in the hospitality industry. Taking an integrative approach hospitality marketing is discussed from a global prospective acknowledging the rapid changes in the industry. Students will learn application of marketing principles, theories and concepts in developing marketing strategies for hospitality, recreation and tourism organizations. The course will discuss how marketing managers can position their products or destinations to capture custormers.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Department

Restrictions:
May not be enrolled in one of the following Levels:     
      Non Credit

Prerequisites:
Prerequisite BUS 324

General Requirements:
Course or Test: BUS 225
Minimum Grade of D
May not be taken concurrently.

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