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Detailed Course Information

 

Current
Dec 15, 2019
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Information Select the desired Level or Schedule Type to find available classes for the course.

BUS 325 - Consumer Behavior
Consumer Behavior
Prerequisite: BUS 225

An examination of the factors governing consumer response in the marketplace. These include the acts, processes and social relationships exhibited by individuals, groups and organizations in the obtainment, use and consequent experiences with products, services and other resources. The course focuses on the application of knowledge of consumer behavior to marketing management.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Department

Course Attributes:
Business Marketing

Restrictions:
May not be enrolled in one of the following Levels:     
      Non Credit

Prerequisites:
Prerequisite BUS 325

General Requirements:
Course or Test: BUS 225
May not be taken concurrently. )


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