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BUS 327 - Digital Marketing |
Digital Marketing Prerequisite: None As the landscape of marketing evolves, companies are progressively transitioning their marketing strategies from traditional media to digital platforms, such as search engines, social media, and mobile applications.These digital technologies not only influence consumer behavior but also affect overall firm performance. Consequently, it is important for marketing managers to understand various digital strategies and familiarize themselves with the underlying technologies. The course will provide the essential knowledge and skills to develop a cohesive digital marketing plan, including the strategies, tools and tactics that digital marketers employ. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Administration Department Course Attributes: Business Marketing Restrictions: May not be enrolled in one of the following Levels: Non Credit |
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