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Detailed Course Information


Nov 15, 2019
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BUS 327 - Business-to-Business Marketing
Business-to-Business (B2B) Marketing
Prerequisite: BUS 225

A very real world understanding of Business-to-Business marketing (B2B Marketing)- the sale of one company's product or service to another company or government agency. Buyer's motives, marketing strategy, one-on-one relationships, Risk Management and modern marketing techniques are explored using case studies, negotiations, video training and interactive role playing.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Department

Course Attributes:
Business Marketing

May not be enrolled in one of the following Levels:     
      Non Credit

Prerequisite BUS 327

General Requirements:
Course or Test: BUS 225
Minimum Grade of D
May not be taken concurrently.

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