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Detailed Course Information


Dec 06, 2019
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Information Select the desired Level or Schedule Type to find available classes for the course.

BUS 428 - Marketing Research
Marketing Research
Prerequisite: BUS 225

An introduction to the quantitative and qualitative techniques used in marketing research. Emphasis on marketing planning and decision-making. (Required for marketing concentration)

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Department

Course Attributes:
Business Marketing

May not be enrolled in one of the following Levels:     
      Non Credit

Prerequisite BUS 428

General Requirements:
Course or Test: BUS 225
May not be taken concurrently. )

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