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Current
Aug 22, 2019
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BUS 428 - Marketing Research
Marketing Research
Prerequisite: BUS 225

An introduction to the quantitative and qualitative techniques used in marketing research. Emphasis on marketing planning and decision-making. (Required for marketing concentration)

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Department

Course Attributes:
Business Marketing

Restrictions:
May not be enrolled in one of the following Levels:     
      Non Credit

Prerequisites:
Prerequisite BUS 428

General Requirements:
Course or Test: BUS 225
May not be taken concurrently. )


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