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Current
Nov 15, 2019
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BUS 429 - Strategic Marketing
Strategic Marketing
Prerequisite: BUS 351

A high level course which provides students with practice in the design, implementation, and control of marketing strategies. It is an operationally oriented course emphasizing the application of marketing concepts, principles and methods.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Department

Restrictions:
May not be enrolled in one of the following Levels:     
      Non Credit

Prerequisites:
Prerequisite BUS 429

General Requirements:
Course or Test: BUS 351
May not be taken concurrently.

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