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|BUS 429 - Strategic Marketing|
Prerequisite: BUS 351
A high level course which provides students with practice in the design, implementation, and control of marketing strategies. It is an operationally oriented course emphasizing the application of marketing concepts, principles and methods.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture
Business Administration Department
May not be enrolled in one of the following Levels:
Prerequisite BUS 429
Course or Test: BUS 351
May not be taken concurrently.
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