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Current
Aug 22, 2019
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Information Select the desired Level or Schedule Type to find available classes for the course.

COM 270 - Advertising Essentials
Advertising Essentials
Prerequisites: None

This introductory course in advertising teaches the basic elements of advertising and other marketing communication tools. Students learn about print, broadcast, outdoor, and electronic media and the strategies employed in message creation about products and services.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online

Communication Department

Restrictions:
May not be enrolled in one of the following Levels:     
      Non Credit

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Release: 8.7.2.4