Detailed Course Information

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COM 270 - Advertising Essentials
Advertising Essentials Prerequisites: None This introductory course in advertising teaches the basic elements of advertising and other marketing communication tools. Students learn about print, broadcast, outdoor, and electronic media and the strategies employed in message creation about products and services. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online Communication, Film, & Theatre Department Restrictions: May not be enrolled in one of the following Levels: Non Credit

COM 270 - Advertising Essentials

Advertising Essentials
Prerequisites: None

This introductory course in advertising teaches the basic elements of advertising and other marketing communication tools. Students learn about print, broadcast, outdoor, and electronic media and the strategies employed in message creation about products and services.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online

Communication, Film, & Theatre Department

Restrictions:
May not be enrolled in one of the following Levels:
Non Credit

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Detailed Course Information		Current Apr 18, 2024