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Detailed Course Information


Oct 24, 2021
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Information Select the desired Level or Schedule Type to find available classes for the course.

COM 372 - International Advertising & PR
International Advertising And Public Relations
Prerequisite: COM 270 (Formerly COM 370)

This course focuses on the basic principles of international advertising in our global economy. Students learn about the various factors that drive advertising in international markets by understanding the advertising strategies, consumer demographic and psychographic profiles, cultural nuances, and the techniques employed by major global agencies to capture world markets.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Communication Department

May not be enrolled in one of the following Levels:     
      Non Credit

Prerequisite COM 372

General Requirements:
Course or Test: COM 370
May not be taken concurrently.  )
Course or Test: COM 349
May not be taken concurrently. )

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