Detailed Course Information

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COM 372 - International Advertising & PR
International Advertising And Public Relations Prerequisite: COM 270 (Formerly COM 370) This course focuses on the basic principles of international advertising in our global economy. Students learn about the various factors that drive advertising in international markets by understanding the advertising strategies, consumer demographic and psychographic profiles, cultural nuances, and the techniques employed by major global agencies to capture world markets. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Communication, Film, & Theatre Department Restrictions: May not be enrolled in one of the following Levels: Non Credit Prerequisites: Prerequisite COM 372 General Requirements: ( Course or Test: COM 370 May not be taken concurrently. ) or ( Course or Test: COM 349 May not be taken concurrently. )

COM 372 - International Advertising & PR

International Advertising And Public Relations
Prerequisite: COM 270 (Formerly COM 370)

This course focuses on the basic principles of international advertising in our global economy. Students learn about the various factors that drive advertising in international markets by understanding the advertising strategies, consumer demographic and psychographic profiles, cultural nuances, and the techniques employed by major global agencies to capture world markets.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Communication, Film, & Theatre Department

Restrictions:
May not be enrolled in one of the following Levels:
Non Credit

Prerequisites:
Prerequisite COM 372

General Requirements:
( Course or Test: COM 370
May not be taken concurrently. )
or
( Course or Test: COM 349
May not be taken concurrently. )

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Detailed Course Information		Current Apr 20, 2024