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Detailed Course Information

 

Current
Aug 23, 2019
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Information Select the desired Level or Schedule Type to find available classes for the course.

COM 373 - Advertising Copywriting
Advertising Copywriting
Prerequisite: COM 270 (formerly COM 370)

This course is designed to teach students how to create and evaluate effective advertising copy, apply marketing and advertising objectives, translate features into benefits, and write from the consumer's point of view.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Seminar

Communication Department

Restrictions:
May not be enrolled in one of the following Levels:     
      Non Credit

Prerequisites:
Prerequisite COM 373

General Requirements:
Course or Test: COM 370
May not be taken concurrently.  )
or
Course or Test: COM 349
May not be taken concurrently. )


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