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Detailed Course Information

 

Current
Dec 12, 2019
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Information Select the desired Level or Schedule Type to find available classes for the course.

COM 476 - Advertising & Media Planning
Advertising Media Planning
Prerequisite: COM 270

This course prepares students for the important task of selecting and buying media for advertising purposes. Students learn various methods and criteria for media selection, and budget matters.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Communication Department

Restrictions:
May not be enrolled in one of the following Levels:     
      Non Credit

Prerequisites:
Prerequisite COM 476

General Requirements:
Course or Test: COM 370
May not be taken concurrently.  )
or
Course or Test: COM 349
May not be taken concurrently. )


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