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COM 476 - Advertising & Media Planning |
Advertising Media Planning Prerequisite: COM 270 This course prepares students for the important task of selecting and buying media for advertising purposes. Students learn various methods and criteria for media selection, and budget matters. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Communication, Film, & Theatre Department Restrictions: May not be enrolled in one of the following Levels: Non Credit Prerequisites: Prerequisite COM 476 General Requirements: ( Course or Test: COM 370 May not be taken concurrently. ) or ( Course or Test: COM 349 May not be taken concurrently. ) |
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