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COM 478 - Integrated Mktng Communication |
Integrated Marketing Communications Prerequisites: COM 464 or COM 476 This course is designed to teach the application of key elements of marketing promotion mix, using integrated approach. The objective is to ensure success of advertising campaign for the client. The course will acquaint students with the intersection among marketing communication tools and how they can be applied synergistically to meet the sale objectives for the clients. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Communication, Film, & Theatre Department Restrictions: May not be enrolled in one of the following Levels: Non Credit Prerequisites: Prerequisite COM 478 General Requirements: ( Course or Test: COM 476 May not be taken concurrently. ) or ( Course or Test: COM 464 May not be taken concurrently. ) |
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