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Detailed Course Information


Oct 24, 2021
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Information Select the desired Level or Schedule Type to find available classes for the course.

COM 478 - Integrated Mktng Communication
Integrated Marketing Communications
Prerequisites: COM 464 or COM 476

This course is designed to teach the application of key elements of marketing promotion mix, using integrated approach. The objective is to ensure success of advertising campaign for the client. The course will acquaint students with the intersection among marketing communication tools and how they can be applied synergistically to meet the sale objectives for the clients.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Communication Department

May not be enrolled in one of the following Levels:     
      Non Credit

Prerequisite COM 478

General Requirements:
Course or Test: COM 476
May not be taken concurrently.  )
Course or Test: COM 464
May not be taken concurrently. )

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