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|SLM 320 - Entreprenrship, Mktg, Communca|
Entrepreneurship, Marketing, And Communications In Sports
Prerequisite: SLM 250
This course is designed to prepare students with the knowledge base and experience to develop successful business ventures in fields associated with sport. Special emphasis will be given to product development, promotion via television, radio, print media, direct mail, telemarketing; and the world wide web; strategies in public relations; and the cultivation of an attractive image of a business in sports.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture
Kinesiology and Physical Educ Department
May not be enrolled in one of the following Levels:
Prerequisite SLM 320
Course or Test: SLM 250
May not be taken concurrently.
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