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Sep 17, 2019
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BUS 225 - Principles Of Marketing
Principles Of Marketing
Prerequisite:None

An introduction to the field of marketing. This course is designed to expose students to the elements of the marketing mix and processes involved in market planning and control. Concepts associated with buyer behavior, marketing information systems and product planning are discussed.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Department

Course Attributes:
Business Marketing, CSUS Common Course, Middle Level Writing Enhanced


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